Lead Qualifier
Enter what you know about a lead. It gets researched on the web, scored against budget, authority, need, and timeline, then placed on the scale.
What you know
Verdict
Every lead lands somewhere on this scale. Below 40 is Cold, 70 and up is Hot — and how far clear of a threshold a lead sits matters as much as which side it’s on.
Fill in what you know and choose Analyze. The company gets researched on the web first, so the score reflects more than what you typed.

